Denim Branded: Jeanswear's Evolving Design Details | Schiffer Publishing recovery That oil much more mellow

That oil much more mellow

Whether you're hitting the trails or just hanging out with friends

including the use of anti-microbial silver filament yarn knit into the heel

broken-in feel that only gets better with age

Denim Branded: Jeanswear's Evolving Design Details | Schiffer Publishing recovery That oil much more mellowMost take for granted that a pair of jeans is not considered complete without patches, rivets, buttons, and other trims. The existence of such design elements is not questioned because they are seen as the standard. Williams book is exclusively dedicated to denim branding and deconstructs every element that goes into branding a pair of jeans. These elements are a jeans' identity, its source code, a marker from which to discover the jean provenance.