Becoming a Category of One Small businesses & self-employed fated to be added to

fated to be added to

Furyborn (Book 1)

Some say the two disappearances aren’t connected

The Box in the Woods will make room for more victims

Becoming a Category of One Small businesses & self-employed fated to be added toBecoming a Category of One, Second Edition Joe Calloways Becoming a Category of One redefined competition with its lessons on how to truly differentiate yourself in a marketplace of sameness. In this revised and updated Second Edition, Calloway rethinks, repositions, and reenergizes that message. A new chapter on tiebreakers provides lessons on differentiation from companies like Zappos, Apple Computer, Netflix, Caf du Monde, Hyundai, and In N Out