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Discovering Public Relations: An Introduction to Creative and Strategic Practices, 2e (eBook) Course_BFIN371 Overview: Entrepreneurship: The Art

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Overview: Entrepreneurship: The Art

AU Course: BEVM350

Take-Off is an ESP course for intermediate-level students

ISBN: 9781292059679

Discovering Public Relations: An Introduction to Creative and Strategic Practices, 2e (eBook) Course_BFIN371 Overview: Entrepreneurship: The ArtOverview: Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone cant create success, Freberg shows students how to choose and implement evidence based practices to guide

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