Essentials of Services Marketing, 4e (eBook) Course-BMIS373 Important new coverage of intangible
$22.00
Description
Important new coverage of intangible assets
and pricing
ISBN: 9781292304083
ISBN: 9783527820993
Essentials of Services Marketing, 4e (eBook) Course-BMIS373 Important new coverage of intangibleOverview: As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today's world, incorporates recent academic and managerial thinking, and illustrates cutting edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader
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