Sports and Entertainment Marketing, 5e (eBook) Course_ELDL1N how to complete a well
$23.00
Description
how to complete a well
Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns
a service benchmark
practical (focus on applications of concepts)
Sports and Entertainment Marketing, 5e (eBook) Course_ELDL1N how to complete a wellOverview: SPORTS AND ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular sports and entertainment industry examples as the foundation for learning marketing concepts. Crucial topics like the channels of distribution, global issues, customer service and economic principles make direct connections to real life businesses, famous athletes, and celebrities. ISBN: 9798214357188
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